Sterling® Premium
Elevate your expectations.
CHALLENGE THE STATUS QUO. THEN CHANGE IT.
The difference makers are the ones who decide the way things are is not good enough. That’s what Oru Kayak did, and the result is a revolutionary foldable kayak. That’s also what Verso did with Sterling® Premium—the first paper to offer premium optics at an economy price.

Oru Kayak showed the world what design can do. That’s what Sterling® Premium did—and does, every day.

With Sterling® Premium, Verso challenged, and then shattered, the age-old quality-cost paradigm in the paper industry, designing a new paper with premium print performance and pricing it like a number-2 sheet. And we didn’t stop there. A few years later, we upped the brightness and shade to a whiter-white 96 bright while staying true to Sterling® Premium’s economy pricing.

We saw an inspiring parallel in San Francisco-based Oru Kayak, whose founder was looking at a book on origami and decided to reinvent the kayak. This promotion tells Oru Kayak’s amazing story in a large-format brochure that powerfully demonstrates Sterling® Premium’s equally amazing optics and print performance.

Sterling® Premium specification details here.

When we were looking for like-minded companies that share the same passion and courage for elevating their brands to the next level we were introduced to Oru Kayak® in San Francisco.
TIM NORDIN // Verso Marketing Brand Manager

To request a copy please contactus@versoco.com with the name of promotion and your ship to information within the United States and Canada.